Define the campaign job
Write the audience, offer, time window, business goal, proof, restrictions, and primary call to action.
What each media-plan field controls
A calendar answers when. A media plan also explains why the post exists, what it should communicate, and what production must deliver.
| Field group | Fields | Why it matters |
|---|---|---|
| Distribution | Date, time, platform | Controls the publishing slot and makes channel capacity visible. |
| Strategy | Campaign goal, journey stage, content pillar | Prevents a calendar from becoming a random list of formats and topics. |
| Creative brief | Topic, format, hook, call to action | Gives the writer, designer, or creator a reviewable direction before production starts. |
| Operations | Status, owner, asset URL, publish URL, notes | Shows what is blocked, what is ready, who owns the next action, and where the final work lives. |
How to use the template
Keep planning separate from final copy so the team can review the campaign logic before producing every asset.
Create repeatable pillars
Use customer problems, education, proof, use cases, objections, comparisons, and product stories as durable categories.
Assign distinct rows
Give every row one platform, format, angle, journey job, and next action. Avoid copying the same post into every channel.
Track production and results
Move each row through research, draft, review, media, ready, scheduled, and published states. Add the final URL for later analysis.
Template versus Productoria
The spreadsheet is useful for manual planning and handoff. Productoria adds product context, an editable topic tree, AI-assisted calendar generation, per-platform briefs, drafts, media workflows, readiness states, and export.
Use the CSV when...
- You need a lightweight planning file.
- The team already has a strategy and topic backlog.
- You want a portable handoff for Excel or Google Sheets.
Use Productoria when...
- You need to turn product knowledge into the plan.
- You want platform-specific briefs and content generation.
- You need row-level production states and connected workflows.
Continue with a focused planner
Build Reels, carousel, story, and feed rows with the Instagram content planner.
Plan founder narratives and professional proof with the LinkedIn content planner.
AI media plan
Generate the complete structure from one brief with the AI media plan generator.
Download the template or generate the plan
Start manually in a spreadsheet, or let Productoria turn your product context into the first structured draft.